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Immerse yourself in the world of Fujifilm!

Equipped with a much larger sensor than compact cameras, yet smaller and lighter than a D-SLR system - FUJIFILM's award-winning compact system cameras from the X series are a high-quality alternative, not only for professional photographers.

Equipped with incredible attention to detail, innovative technology and outstanding image quality, FUJIFILM cameras with a fixed lens from the X-series are inspiring photographers all over the world.

The beginning of a new era. Redefining medium format. The new mirrorless Medium format camera system "GFX" from FUJIFILM.

The FUJINON XF lenses are compatible with your FUJIFILM compact system camera; the lenses are world-renowned for highest precision and outstanding imaging performance. Find out more about the entire lens line-up here.

Fujifilm X-H2 Lifestyle

These pages will give you an overview of our FUJIFILM range. You will find cameras from the popular FUJIFILM X series as well as compact cameras on these pages. A special highlight are the medium format cameras from the GFX series. You can also find the right FUJINON lens here.
In addition, our Fujifilm brand store gives you an overview of promotions, news, current cashback offers and special offers.


If you still have any questions, our expert advisors will be happy to help you choose the right Fujifilm camera or the right Fujinon lens. You are welcome to visit our Branch in D?sseldorf or use our service telephone at 0211 - 17 88 00.

Product range

500,- Trade-in Bonus 500,- Cashback
Preis nach Aktion(en): 9.167,05 You pay today 1 10.167,05
1 After the purchase you will receive 500,- Euro back from Fujifilm. further information
100,- Cashback
Preis nach Aktion(en): 895,45 You pay today 1 995,45
1 After the purchase you will receive 100,- Euro back from Fujifilm. further information
150,- Cashback
Preis nach Aktion(en): 2.391,- You pay today 1 2.541,-
1 After the purchase you will receive 150,- Euro back from Fujifilm. further information
200,- Cashback
Preis nach Aktion(en): 1.527,55 You pay today 1 1.727,55
1 After the purchase you will receive 200,- Euro back from Fujifilm. further information
1.000,- Cashback
Preis nach Aktion(en): 3.574,61 You pay today 1 4.574,61
1 After the purchase you will receive 1.000,- Euro back from Fujifilm. further information

Fujifilm Events

LIVE-TALK: Everything about the Fujifilm X100VI

In a live stream, we talked to you about the brand new Fujifilm X100VI . What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in the recording!

watch again now

LIVE-TALK: Everything about the Fujifilm X100VI

On 04.03.24 from 18:00 we'll be talking to you in our live stream about the brand new Fujifilm X100VI. What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in this livestream!

watch again now

Fujifilm promotions

Fujifilm X Cashback

With the purchase of selected Fujifilm cameras & lenses you will receive up to 400€ cashback from Fujifilm!

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Fujifilm GFX Cashback

With the purchase of selected GFX cameras you will receive up to 1.600€ cashback from Fujifilm!

Secure now

Fujifilm GFX 100 II Trade-in promotion

When you buy a new Fujifilm GFX 100 II you get a 500,- Euro trade-in bonus for your used camera

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Fujifilm Blog Posts

LIVE-TALK: Everything about the Fujifilm X100VI

In a live stream, we talked to you about the brand new Fujifilm X100VI . What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in the recording!

watch again now

LIVE-TALK: Everything about the Fujifilm X100VI

On 04.03.24 from 18:00 we'll be talking to you in our live stream about the brand new Fujifilm X100VI. What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in this livestream!

watch again now

Fujifilm X100VI - The camera everyone has been waiting for!

Hardly any other camera has been as sought after in recent years as the Fujifilm X100V! Now there is finally a successor that has fulfilled all our expectations! We'll show you what they are in this blog post with video!

Watch now!

Small luggage when traveling - experiences with Fuji and Nikon

A year ago, photographer Hans-Jürgen Sommer reported on his experiences with fast, manual lenses in flamenco photography in a very exciting article. In the meantime, he has also discovered his love for travel photography. In this guest article, he shows that good travel subjects are sometimes not that far away and that even comparatively small luggage is capable of taking great pictures.

Read now!

The best cameras 2023

Every year, only the latest cameras could be considered the best cameras of the year. But we all know that the best camera for you should also be within your budget - and that's not always the latest camera. That's why we've put together the best and most interesting cameras of 2023 for you here.

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Product & food photography on a new level: advantages of tilt-shift & Co. - live shoot

This shoot builds on the previous shoot 'Introduction to product photography'. The main focus here is on the advantages of tilt and shift lenses in product and food photography. I will go into the advantages and the new shooting possibilities.

Watch it again now!

Introduction to product photography - live shoot with Luis Rüsing

Introduction to product photography with the Fujifilm GFX medium format system. Using the example of a product, Luis Rüsing illustrates the procedure for setting the light and the advantages of the medium format system for his type of photography.

Watch it again now!

Test report of the Fujifilm GFX 100 II

This review is special, just like this medium format camera! In the article we also offer you the download of raw images that we took with the GFX 100 II!

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Medium format of the future with the Fujifilm GFX 100 II

Medium format is a myth that many photographers dream of and Fujifilm offers this dream with the GFX series, so after many years the GFX100 now gets the next generation with the GFX 100 II.

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Back to the Roots: Fujifilm X-T5

With the 40 megapixel sensor, as well as the autofocus performance of the X-H2 fused with the retro body of the X-T3, the new Fujifilm X-T5 is a true wolf in sheep's clothing! Read more about the camera in this article.

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Street photography guide

Better pictures, with these tips and tricks about photography and equipment

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Fujifilm X-H2 - the new 40 MP flagship

The new Fujifilm X-H2 comes with a 40 megapixel APS-C sensor and 8K video resolution. It is the new flagship of the Fujifilm X cameras. Find out everything you need to know about the new camera in this blog post.

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Travel photography - Bikepacking Slovenia

In June 2022 we made a bikepacking tour through Slovenia. 2 weeks only with the Gravelbike on the road. The memories were of course extremely important to us, especially because of our photo book, which we wanted to create afterwards. But especially since you have to think about every gram when bikepacking, you also need light equipment in the photo area. Our Fujifilm X-T20 (successor X-T30II) with the 23mm f/2.0 was the perfect choice for us. You can read about the challenges and exciting experiences we had on this trip in this blog post.

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Novelty: Fujifilm X-H2S in practical test

Fujifilm brings a breath of fresh air to the X series. We have tested the Fujifilm X-H2S extensively and are thrilled!

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Watch again now: Myth Medium Format

Martin Krolop talked to us about the mystique of medium format and the Fujifilm GFX system. Martin also gave informative insights into portrait photography with the Fujifilm GFX 50S II in the studio as well as outdoors.

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Fujifilm Fixed Focal Lengths - News

In this video Eugen Kamenew presents you everything around the two new products 23mm and 33mm f/1.4 from the Fujifilm fixed focal length range.

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Time for medium format - Fujifilm GFX 50s II

Fujifilm has long been known and loved for its digital medium format cameras with its GFX series. Now Fujifilm has once again set a milestone in the medium format segment. The GFX 50s Mark II is the successor to the GFX 50s.

Learn more

The 5 best Fujifilm fixed focal lengths

Which are the best Fujifilm fixed focal lengths? Eugen Kamenev reports on his 5 Fujifilm favorites

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Highlight for the jacket pocket - Fujifilm X-E4

Eugen Kamenew introduces you to the new Fujifilm X-E4 in detail!

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Modern wedding photography - Fujifilm

Kerstin and Paul Rockstein have been working as full-time wedding photographers for 7 years. In this talk, the photographer couple talk about their approach to wedding photography and why they chose the FUJIFILM X series for their style of photography.

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Fujifilm X-E4 Review

The Fujifilm X-E4 is the latest addition to Fujifilm's X-series cameras. It is a mirrorless system camera with an APS-C sensor and significantly smaller than the full-frame models of the competition. But what about the features and image quality? That we will take a look at this later in the practical test.

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Camcorder or system camera - which is better for video?

But what exactly are the differences between a camcorder and a mirrorless system camera? What can the photo/video all-rounder do that a camcorder can't and vice versa? In this article, we not only want to show you the differences between the various camera systems, but also show you our favorites for different applications and in different price ranges.

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Eugen Kamenew on the new Fujifilm GFX 100S

Astrophotographer and Fujifilm X photographer Eugen Kamenew has tested the new Fujifilm GFX 100s for us and answers our questions about the GFX 100 successor. Eugen Kamenew is an official Fujifilm X-Photographer and a lecturer at Foto Koch Akademie.

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The all-round talent - Fujifilm X-T4

In this video, Peter Kaatz introduces you to the FUJIFILM X-T4 and its various functions for photography and videography. Look forward to in-depth background knowledge and numerous practical examples!

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Project EWAKA - Ines Thomsen Fujifilm

Since 2016, Ines Thomsen has also been a member of the select circle of FUJIFILM X-Photographers. She justifies the switch to the compact camera from FUJIFILM with the ideal combination of professionalism, quality and ease. In this video, she talks about the "EWAKA" project.

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Fujifilm X-S10

Fujifilm is launching the little sister of the X-T4: the X-S10. They want to offer an affordable alternative without you having to compromise. We have tested it!

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Fujifilm X-Series: Overview

Eugen Kamenew is an official Fujifilm X-Photographer and an instructor at the Foto Koch Akademie. In this video he introduces the Fujifilm X-Series.

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Children's photography | Fujifilm

What tips and tricks are there for the "children's photography" genre and how do you put children in the best light? Find out in this video with Stefan Finger.

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Fujifilm X-T4 vs X-T3 | X-series top models

In the new blog post, we present the Fujifilm X-T4 and show where the differences lie compared to its predecessor, the X-T3. Is the autofocus really twice as good?

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"FROLLEIN!" - How dogs see

Thomas Stelzmann decides to conduct an experiment and photographically depict the world from a dog's perspective. He puts himself in the shoes of "Frollein", an old lady dog, and explains his technical approach. See the world from 25cm eye level.

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Fujifilm X-T3 revolutionizes video recording

The Fujifilm X-T3 is the new flagship of the X-Series and gives every video creator and ambitious photographer an incredible number of new features. We tested the camera for two weeks and in our article you can read all our impressions.

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Testing the Fujifilm X-H1

We took the new Fujifilm X-H1 on a little Easter photo tour through Rothenburg ob der Tauber in April. In this article, you can find the resulting video and our first impressions of the sensor stabilization.

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Fujifilm enters a new era and launches new products

Today Fujifilm unveiled three new cameras, including the long-awaited GFX 50S, a mirrorless medium format camera with an outstanding 51.4 megapixels.

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Also interesting

LIVE-TALK: Everything about the Fujifilm X100VI

In a live stream, we talked to you about the brand new Fujifilm X100VI . What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in the recording!

watch again now

LIVE-TALK: Everything about the Fujifilm X100VI

On 04.03.24 from 18:00 we'll be talking to you in our live stream about the brand new Fujifilm X100VI. What makes it so popular? Where does the hype come from and, most importantly, is it worth it? From comparisons with its predecessor to the new features and film simulations, we cover every topic. Find out everything you need to know about the new camera in this livestream!

watch again now

Fujifilm X100VI - The camera everyone has been waiting for!

Hardly any other camera has been as sought after in recent years as the Fujifilm X100V! Now there is finally a successor that has fulfilled all our expectations! We'll show you what they are in this blog post with video!

Watch now!

Small luggage when traveling - experiences with Fuji and Nikon

A year ago, photographer Hans-Jürgen Sommer reported on his experiences with fast, manual lenses in flamenco photography in a very exciting article. In the meantime, he has also discovered his love for travel photography. In this guest article, he shows that good travel subjects are sometimes not that far away and that even comparatively small luggage is capable of taking great pictures.

Read now!