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Tamron Brand Store

Tamron Brand Store

Lenses for New Perspectives


Welcome to the Tamron brand world at Foto Koch. Discover versatile lenses for a variety of subjects, camera systems, and creative needs—from compact wide-angle lenses for landscapes and architecture to fast standard zooms and high-performance telephoto lenses for nature, sports, and travel.

Tamron offers a wide selection for anyone looking to expand their photographic possibilities and discover new perspectives. Flexible focal length ranges, well-designed lens concepts, and solutions for both still photography and video make it easy to find a model that suits your specific needs.

Whether you’re looking for a handy lens for on the go, a versatile all-rounder, or specialized optics for specific shooting situations: Dive into the world of Tamron and find the lens that fits your camera and your creative vision.

Discover the diversity of the Tamron world now in our brand store.

5 Reasons to Choose a Tamron Lens

For more than 70 years, Tamron has been developing optical products for demanding photography and videography. Today, the brand combines its many years of experience with modern technologies, compact designs, and versatile lens concepts. Discover five reasons to choose a Tamron lens.

1. Decades of Experience in Developing High-Quality Optics

Tamron’s history dates back to 1950. Since then, the Japanese manufacturer has continuously expanded its expertise in the development and manufacture of optical products. This long-standing experience is incorporated into the design of modern lenses for mirrorless system cameras and select SLR cameras.

From optical calculations and the selection of specialized lens elements to the fine-tuning of autofocus and image stabilization, numerous components are carefully coordinated. The result is lenses that combine high image quality with practical usability and a reliable design.

2. High Image Quality for Various Shooting Situations

Tamron lenses are designed to capture subjects with rich detail, sharpness, and high contrast. Depending on the model, special lens elements and modern coatings are used to reduce aberrations, stray light, and unwanted reflections.

The product line offers solutions for numerous photographic applications—from landscape, architecture, and travel to portraits and photojournalism, as well as nature, sports, and macro photography. Tamron caters to both ambitious beginners and experienced photography and video enthusiasts who place high demands on their equipment.

3. Versatile Lens Designs for Greater Creative Freedom

One of Tamron’s particular strengths lies in the development of versatile zoom lenses. In addition to classic wide-angle, standard, and telephoto zooms, the brand offers lenses with particularly wide or unusual focal length ranges. This allows photographers to capture a variety of subjects flexibly without having to constantly change lenses.

A travel zoom, for example, can combine wide-angle, standard, and telephoto ranges in a single lens. Fast zoom lenses, on the other hand, are ideal for situations that require high light transmission, attractive background blur, and flexible framing. The lineup is rounded out by a selection of prime lenses and macro lenses.

4. Modern Technology in a Compact Body

Many of the latest Tamron lenses have been developed specifically for mirrorless camera systems. In their design, the manufacturer prioritizes a balanced combination of optical performance, features, dimensions, and weight. As a result, many models are also well-suited for extended photo tours, travel, and mobile video recording.
Depending on the lens, modern VXD or RXD autofocus motors ensure fast, precise, and quiet focusing. Selected models also feature optical VC image stabilization, configurable controls, or protection against moisture. The available features depend on the specific lens and camera mount.

5. Customizable Features and Support Beyond the Purchase

Compatible lenses can be customized to fit your personal photo or video workflow using the Tamron Lens Utility. Depending on the model, for example, you can configure focus functions, assign controls individually, or install firmware updates. This allows you to further optimize the lens even after purchase and adapt it to different shooting situations.
The optional Tamron warranty extension offers additional peace of mind. If registered on time and the terms and conditions are met, the warranty for eligible new lenses can be extended to a total of five years.

TAMRON Lenses for Modern Camera Systems
Depending on the model, the latest TAMRON lenses are available for Sony E-Mount and FE-Mount, Nikon Z, Fujifilm X, and Canon RF, among others. Solutions are available for cameras with both full-frame and APS-C sensors. Before purchasing, you should therefore check whether the desired lens is compatible with your camera’s mount, sensor format, and model.

From compact lenses for everyday use to fast telephoto zooms, Tamron offers numerous options to expand your camera gear in a targeted way. This way, you can find a lens that suits your subjects, your camera system, and your personal style of photography or videography.

Tamron 12-20 mm f/2.8: Compact Ultra-Wide-Angle Zoom Lens for Sony E and Nikon Z

The Tamron 12–20 mm f/2.8 is a compact ultra-wide-angle zoom lens for Sony E and Nikon Z cameras. It's ideal for landscape, architecture, astrophotography, and creative close-ups.

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Tamron introduces new 35-100mm f/2.8 & Lens Utility Update 5.0

Tamron is expanding its line-up with a fast standard to telephoto zoom for full-frame cameras from Sony and Nikon. The aim of the development was clear: a compact, lightweight portrait zoom that is ideal for everyday use, travel and reportage. Tamron is also introducing many exciting functions for its lenses with the Tamron LINK Bluetooth adapter and the new version 5.0 of the Tamron Lens Utilty.

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Color vs. Black-and-White: Differences in Portrait Photography

Color or black-and-white? This decision can dramatically alter the expression and mood of a portrait. In this hands-on workshop, Thomas Adorff demonstrates how the visual impact, emotion, and aesthetics of an image are strongly influenced by the choice between color and monochrome. Together, we’ll take photos, compare them, and experiment creatively—to gain a better understanding of when color is most effective and when the black-and-white look truly shines.

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Diversity in portrait photography - how different lenses work

In this hands-on live workshop, Thomas Adorff shows how lenses and focal lengths significantly influence the look of a portrait. Using various TAMRON lenses, he demonstrates the effects, possibilities, and creative potential of different focal lengths—from natural intimacy to striking compression. An inspiring insight for anyone looking to take their portrait photography to the next level.

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The diverse world of macro photography

The world of small things often holds inconspicuous details. In this inspiring workshop, Thomas Adorff guides you through the basics of macro photography and shows how diverse this exciting genre really is. It's not just about close-ups of tiny subjects, but also about creative portraits.

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From snow to desert - tips and tricks for successful travel pictures

The particular challenge and at the same time the greatest attraction of travel photography lies in its diversity. Within a very short space of time, photographers encounter a wide variety of motifs and situations: from snow-covered landscapes to dusty desert landscapes. In this workshop, Thomas Adorff shows how to take exciting and atmospheric pictures even under changing conditions.

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Macro lenses in portrait photography - live workshop with Thomas Adorff

A macro lens for portrait photography? Do you need one? And how does it differ from other lenses? We will clarify all this in this live workshop.

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From standard portrait to outstanding image - live workshop with Thomas Adorff

What makes a portrait special? In this workshop, Thomas Adorff will give you lots of tips and tricks to make your portraits more than just standard.

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Hands On of the Tamron 28-75mm f2.8 G2 for Nikon Z

The super popular Tamron 28-75mm f/2.8 has been one of the best-selling standard zooms for years, so now finally comes the mount version for the Nikon Z mount. This gives Nikon's own 28-75mm a real competitor.

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The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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Right focal length for portrait live shooting with Thomas Adorff

In the second live shooting which focal length is perfect for your portraits and what effects they have on your image! Thomas Adorff gives you tips and tricks and tells you about his own experiences in portrait photography!

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Hard light, striking, rich in contrast- Live shooting with Thomas Adorff

In this live shooting you will learn how to use hard light for your portraits. Thomas Adorff will answer your questions and show you in practice how you can directly implement tips and tricks!

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Test report: The Tamron 35-150mm f2-2.8 zoom lens, which makes all fixed focal lengths obsolete!

Finally Nikon gets the Tamron 35-150mm and we could test it extensively for you! Besides a video, we also have many practical examples.

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TAMRON Lens Utility: The future

TAMRON technology specialists Eric Willenbücher and Andreas Klein explain the possibilities and functions of the new TAMRON Lens Utility software using the two TAMRON innovations 28-75mm F/2.8 G2 and the 35-150mm F/2-2.8 as examples.

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Tamron Lens Utility Presentation

In the new free version of Tamron Lens Utility, it is now possible to customize the previously released lenses Tamron 28-75mm f/2.8 Di III VXD G2 Sony FE-Mount & Tamron 35-150mm f/2-2.8 Di III VXD Sony FE-Mount down to the last detail to suit personal needs.

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Food photography | Tips for really tasty photos of food / dishes

Food is always something beautiful! The eye eats with you - so reason enough to push your Instagram lifestyle by photographing your food!

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Focus on the Future - new Tamron lenses

Presentation of the latest lenses of the Tamron series by Sven Diegel.

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On the road in Valencia with the new Tamron

Photographer Thomas Adorff was one of the first photographers in the world to test the brand new and very exciting Tamron 35-150mm F/2-2.8 Di III VXD on his trip to the Spanish city of Valencia. In his presentation, Thomas reports on the subject ideas that the very fast zoom inspired him and the challenges he encountered during the shoot.

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Great alternatives for Sony E-Mount - Tamron

Expert Sven Diegel introduces you to the world of Tamron!

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Up close instead of just being there!

In this article, sports photographer Oliver Güth shows you how to take the best sports photos with the Tamron 150-500mm f/5.0-6.7! Here you will learn exciting tips and tricks for sports photography.

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Wildlife photography | Tamron

In this article, wildlife photographer Alexander Ahrenhold shows you the best way to photograph wildlife with the Tamron SP 150-600mm f/5.0-6.3.

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Great alternatives for Sony E-mount for Lens from Tamron | Sven Diegel

Especially for the Sony E-mount, Tamron is currently launching some absolute hits on the market that are unbeatable in a price-performance comparison.

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Tamron in E-mount frenzy | 28-200mm for full-frame hands-on

We tested the new Tamron 28-200mm for Sony E-mount for you in Düsseldorf. Thanks to the latest technical advances and innovations, Tamron has managed to go one step further. You can find out what has been optimized and what progress has been made in this blog post.

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A shoot in Bilbao - Tamron

The artist and photographer Klaus Wohlmann is an active author and speaker, for example at workshops as part of the Tamron Academy. In this video you can find out all about his shoot in Bilbao.

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Tamron 70-180mm f/2.8 Di III VXD Sony FE mount

We tested the ultra-light and compact 70-180mm f/2.8 Di III telephoto zoom lens for Sony FE mount from Tamron. We'll show you what makes it so special!

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Top 3 travel lenses

We present our top 3 best travel lenses. Maybe there's something for you too.

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Tamron 2.8/28-75mm Di III RXD Sony FE mount

We were one of the first specialist photo retailers in Germany to have the opportunity to get to know the new Tamron 28-75mm in person.

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Sigma Art and Tamron SP series

What unites most photographers is the search for the perfect tool. This can sometimes cost a few euros more. Above all, this desire includes the search for a great lens. It should be extremely sharp and have a high-quality feel.

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Tamron 12-20 mm f/2.8: Compact Ultra-Wide-Angle Zoom Lens for Sony E and Nikon Z

The Tamron 12–20 mm f/2.8 is a compact ultra-wide-angle zoom lens for Sony E and Nikon Z cameras. It's ideal for landscape, architecture, astrophotography, and creative close-ups.

Read Now

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